I’m a brand and graphic designer creating intentional, memorable logos, flyers, and visual identities. I blend clear structure with bold color to make professional, vibrant designs that reflect your unique brand. I treat each project with care and deliver work that helps you connect with the right people.

Hi, I’m Joyce Kelly-Gray.

My Approach

Design isn’t just a logo. I craft visuals that perform across real-world touchpoints, from flyers and social ads to merchandise and branded materials. My process ensures everything feels cohesive and intentional, so your brand is ready to show up consistently wherever it lives.

The Discovery Phase

Great design starts with a conversation. Before I ever pick up a sketchpad, I want to hear your brand’s story, the reason you do what you do, and who you’re trying to reach. That helps us make thoughtful choices instead of guessing.

Then we jump into the fun part: brainstorming and exploring different directions to see what clicks. It’s a collaborative process where we test ideas, play around, and stay focused on your goals until we find the one direction that feels just right for your brand.

The Execution Phase

Once we settle on a direction, I dig into the details to bring your vision to life with real purpose. I’ll build out your colors, typography, and layouts, then test them in real-world settings, like merch or social ads, to make sure they work as well as they look. I take time to polish and fine-tune every little piece so that when I hand over your final toolkit, you feel confident and ready to show up. You’ll walk away with a cohesive set of visuals that feels intentional and consistent, no matter where your brand lives.